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Whyte & Mackay partnered with

Dufry-owned World Duty Free for the exclusive launch of the Wildcat Gin brand into travel retail at London Heathrow Airport Terminal 5.

Taking inspiration from the brand’s positioning as the ‘gin of the night’, Whyte & Mackay used the vehicle of the concierge-hosted ‘Temptation Hotel’ to allow shoppers to experience the gin in one of two formats: the Wildcat Bramble or the Wildcat & Tonic.

fuel4 produced and installed all elements of the stand, providing storage post activity.

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