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SKITTLES

An on-line worldwide viral campaign designed to raise awareness of the launch of the new Skittles packaging. The activity invited consumers to ‘like’ the product via Facebook thus adding a Skittle to the rainbow. Consumers had 48 hours to fill the rainbow.

fuel4 provided the production, logistics and activation of the launch activity and transported it and installed it. Upon completion the rainbow, complete with it’s 100,000 Skittles, was auctioned on EBay.

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UK OFFICE

Unit 6, 96 – 104 Church Street
Staines, Surrey, TW18 4YA

+44 (0) 1784 790530

info@fuel4.net

US OFFICE

6260 39th Street N
Suite H, Pinellas Park, FL 33781


+1 (727) 888 3835


events@fuel4.net