An on-line worldwide viral campaign designed to raise awareness of the launch of the new Skittles packaging. The activity invited consumers to ‘like’ the product via Facebook thus adding a Skittle to the rainbow. Consumers had 48 hours to fill the rainbow.
fuel4 provided the production, logistics and activation of the launch activity and transported it and installed it. Upon completion the rainbow, complete with it’s 100,000 Skittles, was auctioned on EBay.