As official partners of the Prudential Ride London, Continental tyres took the opportunity to showcase their range of functional tyres in a fun and engaging way. Interactive live exhibitions that provided fun photo opportunities in the form of optical illusions allowed them to integrate social media opportunities. The stand invited consumers to ‘Get a Grip” and was located at key locations along the route, Green Park, St Pauls and Kingston Upon Thames. fuel4 took the agency creative and made it happen, we printed, we built and we installed, we stored we trouble shot and we delivered against their brand objectives.
Post activity we stored all items.