TFL CYCLE HIRE
Transport for London (TFL) Cycle Hire Initiative
Fuel4 worked alongside TFL and Barclays to take an existing TFL trailer and re-brand it for use in the launch of the London cycle hire initiative (fondly known as the Boris Bikes. Fuel4 provided logistical support for the trailer, which was used to launch the scheme to the media and general public throughout London.
What we love about this piece of activity was the client’s mindful use of green concerns. Not only is the initiative sustainable in its core message i.e. get on your bike they used an existing stand and with our help cleverly up-cycled it.