fuel4 were privileged to be chosen to design and build event collateral to support the Olympic Torch Relay Presenting Partner, Samsung. We were also tasked to activate the Road show and provide Event support staff.


Working alongside LOCOG and Samsung’s Worldwide Agency, Avantgarde, fuel 4 produced all Event Collateral for the Torch Tour. Alongside which fuel4 provided vehicle modification and branding for the main convoy Caravan, Management of Fleet Vehicles, Trailers and Quad Bikes. Provision of 8 drivers for the main truck and Torch Tour relay vehicles, all backed up by a team of 10 Activation staff and 4 rigging staff to help deliver seamless running of the Event on the Days. The event visited multiple nationwide locations over 70 days and certainly proved a historic event to remember.

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