DR. OETKER BAKING BOUTIQUE
Working alongside Jackanory Events, fuel4 were privileged to help activate the eye catching Dr. Oetker pop-up store at the Truman Brewery in London. Open for 10 days only the store inspired over 2,500 bakers, sold over 2,000 products and taught over 400 bakers.
Designed to encourage bakers of all levels to become “even better bakers” consumers were invited to pop in for baking tips, purchase product and engage in Master Classes in baking and decorating techniques.
fuel4 transformed the empty shop, over 2 days, into a colourful baking mecca, with custom built shelving showcasing and selling product, a chocolate decision wall with Dr. Oetker recommended recipes, a pinny board full of helpful hints and tips and an inspiration wall of ideas for novice bakers. The back of the shop was set up as a kitchen housing the Baking Master Classes.