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  • Sarah Gibbs

Chocolate....natures way of making up for Mondays.

Just in time for the start of the new week team fuel4 spent their Sunday (2nd March 2020) installing this little beauty.

Created by Elvis and produced in collaboration with fuel4, the campaign sees Cadbury Creme Egg partnering with John Lewis to bring its Eatertainment video-streaming platform to life with a retro video shop in John Lewis' flagship Oxford Circus store.

The activation, which taps into nostalgia for video shops of the past, will give shoppers an opportunity to browse the titles available on the Eatertainment platform and watch highlights of the content.

Visitors can also personalise a movie-inspired tin, exclusive to John Lewis, and fill it with Cadbury Easter merchandise from the Creme Egg range as well as other Cadbury-branded chocolate.

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